NanoWater Signature tells who we are as a company, it reflects our core values, culture and strategy.
The purpose of our Signature is to send the following messages to the employees:
- Employees know how top management wants them to respond to any situation.
- Employees know that they will be rewarded for demonstrating the organization’s values.
NanoWater culture defines the proper way to behave within the organization. This culture consists of shared beliefs and values established by leaders and then communicated and reinforced through various methods, ultimately shaping employee perceptions, behaviors and understanding.
An employer must begin with a thorough understanding of what culture is in a general sense and what their organization’s specific culture is. At the deepest level, NanoWater organization’s culture is based on values derived from basic assumptions about the following:
- Human nature.Are people inherently good or bad, mutable or immutable, proactive or reactive? These basic assumptions lead to beliefs about how employees, customers and suppliers should interact and how they should be managed.
- The organization’s relationship to its environment.How does the organization define its business and its constituencies?
- Appropriate emotions.Which emotions should people be encouraged to express, and which ones should be suppressed?
- What metrics show whether the organization and its individual components are doing well?
NanoWater believes the organization will be effective only when the culture is supported by an appropriate business strategy and a structure that is appropriate for both the business and the desired culture.
The shared values are the heart of NanoWater Signature, these common values are:
- Outcome orientation. Emphasizing achievements and results.
- People orientation.Insisting on fairness, tolerance and respect for the individual.
- Team orientation.Emphasizing and rewarding collaboration.
- Attention to detail. Valuing precision and approaching situations and problems analytically.
- Providing security and following a predictable course.
- Innovation. Encouraging experimentation and risk-taking.
- Aggressiveness. Stimulating a fiercely competitive spirit.
NanoWater corporate strategy entails a clearly defined, long-term vision that NanoWater set, seeking to
- Create corporate value and motivate the workforce to implement the proper actions to achieve customer satisfaction.
- Engaging investors in trusting the company with their money, thereby increasing the company’s equity.
Product differentiation refers to the effort of NanoWater to offer a unique value proposition to consumers and gaining a competitive edge and create a customer satisfaction and customer loyalty.
NanoWater Signature includes the following values:
- Customer Commitment: We develop relationships that make a positive difference in our customers’ lives.
- Quality: We deliver premium value to our customers.
- Integrity: We uphold the highest standards in all our actions.
- Teamwork: We work together, across boundaries, to meet the needs of our customers.
- Respect for People: We value our people, encourage their development and reward their performance.
- Good Citizenship: We’re good citizens in the communities in which we live and work.
- A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.
- Personal Accountability: We are personally accountable for delivering on our commitments
- NanoWater Signature has the set of behaviors and practices that evolve from the values, culture and mission of the company. It reflects the way the management and employees act even when no one is watching.